"Wow, a measuring cup. What's the big deal?". The big deal is this is a digital measuring cup. No more "a pinch of this, and a splash of that". Get perfect accuracy with your baking and cooking. It's actually a combination of a measuring cup and a kitchen scale.
The digital screen on the handle will do all the conversions and hard math for you. All kitchen units you require. On the downside, no more excuses for getting it wrong. If you have a digital scale, a digital microwave, and a digital oven timer, you have no excuse not to step into the future and add this cup to your collection.